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Glammfire Strengthens Its Position In The Domestic Market

GlammFire, the most iconic Portuguese bioethanol fireplace brand, reopened the doors of its showroom on 26 May in Cascais.

Committed to providing the best experience to its customers, GlammFire renovated and inaugurated, on May 26th, a new showroom located in one of the most iconic areas of Cascais, the Cascais Marina.

With the objective of continuing its strategy of growing the physical presence of the brand in the national market, GlammFire created an exclusive 115m2 space that will allow visitors to get to know at first hand not only the fireplaces and tabletops collections, but also the brand’s fire pits, barbecues and gas heaters, in an outdoor space deliberately created to allow the customer to experience the products before making the purchase.

“The Portuguese market offers enormous potential. Besides wanting to provide a better shopping experience to customers, this new showroom will also contribute to the dynamization of the brand in Portugal” – explains Marcelo Inácio, CEO of GlammFire.

The opening event brought together some of the biggest names in architecture and interior design in Portugal for a cocktail party, where they could get to know and experience GlammFire’s products and see the effect of the brand’s new finish, velvet, up close. The cocktail also included the presence of some of the most important international retailers of the brand and some public figures like Lili Caneças, Arlinda Mestre among others.

GlammFire’s showroom in Cascais is located in Cascais Marina at shop 34 and will be open to the public from Monday to Saturday from 9am to 6pm.

For more information about the showroom: or call 925 950 731.