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GlammFire innovates in the digital market and launches Augmented Reality Application

Monção, May 28th – GlammFire extends its presence in the digital world and launches an augmented reality (AR) application (App) that allows users to show part of its product range without costs or usage fees (free use application). Open to all Architects, Interior Designers, Decorators and individual customers, the application allows the user to view the chosen products in the location they want before placing an order, as well as doing all tests and fittings beforehand. 

“It all started with the goal of creating a tool to improve the ability of our sales representatives to promote and showcase the entire GlammFire product line with just a few clicks on mobile devices. But we realized that this application was powerful enough to be available to everyone that would like to have a GlammFire product at their home or real estate project in any stage of development ”, says Marcelo Inácio, GlammFire’s CEO . 

GlammFire  products are unique pieces that represent the essence of each space and, through this Application of Augmented Reality, users can have pleasurable moments while pre-viewing the elegance of a hedonistic and dancing flame. Mr. Marcelo Inácio states: “We are starting with twenty-one products available, but we expect to continue improving the application in the coming months based on user’s feedback. We will for sure, in the future, increase the number of products available and we are working with our technical software developer’s team to fit additional features we will disclosure in the future.”  

“We are transforming the consumer’s shopping experience by allowing them to view products in the comfort of their homes. With this application we want to raise the level of customer expectation and create even more engagement. From now on anyone can be at home and try some of our products before making the purchase and visualize it in the place they want without having to place an order. The application is very intuitive and therefore easy to use. With it, customers can choose the finishes of GlammFire products that best suit their needs regarding location, light and the design of each space. The application also allows the user to photograph the fireplace he tested in the application and send it or share it with his family or friends by just one click,” says Soraia Lopes, GlammFire’s Chief Marketing Officer 
The GlammfireAR application is available for free download at Apple Store for IoS phone and tablet devices and Google App Store for Android smartphone and tablet devices