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Celebrates official opening of Shanghai Flagship Showroom

Monção, London, Paris, New York, Beijing, Shanghai, July 15 –Portuguese luxury fireplace brand, GlammFire, opens its first showroom in the prestigious city of Shanghai, China on July 17th.   

An exclusive showroom composed with two floors and 350 square meters has its origins in the strategy of expansion of the brand worldwide and therefore constitutes a significant movement for GlammFire. Having an emblematic showroom in Shanghai puts GlammFire in the heart of the Asian market as well as the growing Chinese economy and shows that the brand is here to stay.   

Due to the current situation, caused by the COVID-19 pandemic, the grand opening of this new GlammFire showroom will have a restricted number of guests and will be broadcast live on digital platforms, thus avoiding the crowding of people. Even so, the opening will be attended by our business partner MOLONEY and two of the most prestigious Interior Designers from Shanghai and Beijing – WU BIN and SHEN LEI to celebrate this exciting opening.  

According Isabel Oliveira, Chief Sales Officer at GlammFire: “This is a truly important day for us, as it marks the official opening of our flagship showroom in Shanghai. This showroom will act as a showcase for anyone interested in GlammFire products. Customers will have the opportunity to get a closer look at the fireplaces we sell and get a more detailed view of the innovative technology our bioethanol burners have”

On the other hand, Soraia Lopes, Chief Marketing Officer at GlammFire – says: “This showroom – the first of its generation that GlammFire aims to replicate in the future in other prestigious cities of the world – will allow our business partners and end-customers to perceive the perspective of GlammFire vision as a brand and the direction it will follow in the future. We are excited about the opening, even with the current situation, the opening of this showroom of GlammFire in Shanghai demonstrates the growth and expansion of the brand, as well as its commitment to invest in the Chinese economy”